- Every child in America deserves to have a new winter coat, not a used one.
- The need for winter clothing is so great that new winter coats must be distributed throughout the fall and winter, not just between Thanksgiving and Christmas.
- Giving a child a new winter coat, not one that is “gently used”, has a dramatic and measurable impact on a child’s self-esteem, on their participation in school and school activities, and in their ability to learn.
- Building understanding, support, and strong partnerships with schools, governmental and non-profit entities, including churches, who provide services to disadvantaged children are critical to achieving even limited success.
- Financial support is dependent on documented results and financial accountability.
- Each delivery of new coats must be done with respect for the children receiving them.
- Progress toward this vision is measured one coat at a time, one day at a time.